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Projects 103: TikTok Browser Side and Server Side Tracking

⚠️Problem: Advertising on TikTok Without Tracking

  • Inaccurate conversion data and unclear ROI.
  • Inefficient ad spend on the wrong audience.
  • Higher costs to acquire new customers.
  • Missed opportunities to retarget interested visitors.

Solution: Implementing TikTok Pixel & Events API

  • Accurately measure ad performance and ROI.
  • Optimize ad delivery to high-intent users.
  • Lower acquisition costs by targeting effectively.
  • Recapture sales with powerful retargeting campaigns.

Proven Pictures: Process and Results

Google Ads Offline Conversion Tracking
Server-Side Meta CAPI Tracking
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