Projects 102: Google Ads Offline Conversion Tracking with GTM & Google Sheets
⚠️Problem
- Leads from ads not linked to actual sales.
- Manual uploads were slow and error-prone.
- No offline tracking → poor attribution & wasted spend.
🛠️ Solution
- GCLID collected via GTM when the ad is clicked.
- Lead details + ID sent to Google Sheets.
- Marks qualified/closed deals in the Sheet.
- Google Ads pulls conversions via Uploads (CSV/Sheets).
- Attribution data flows back, enabling accurate Smart Bidding & remarketing.
Proven Pictures: Process and Results
TikTok Browser Side and Server Side Tracking
Jotform Enhanced Conversion Tracking
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If my expertise aligns with your needs, I’d be happy to connect.