Resources

Google Tag Manager Tips & Best Practices

Discover practical Google Tag Manager (GTM) tips to master event tracking, boost conversion optimization, and achieve seamless analytics integration for better marketing performance.

1: GA4 / GTM Quick Tip for Advertisers

If you’re running ads and using Google Tag Manager (GTM) for event tracking, here’s a simple win:

Add a custom parameter, event_source=GTM
In GA4, create a custom dimension for it

This way, you’ll instantly see which events came from GTM vs. other sources (gtag.js, enhanced measurement, etc.)

Clearer tracking = smarter decisions.

Google Ads Offline Conversion Tracking → Without Any Paid CRM!

Here’s how to implement a complete Offline Conversion Tracking system using only Google Tag Manager + Google Sheets.

The Problem:
Form submissions happen online, but deals close via phone, WhatsApp, or in-person, meaning that revenue never shows up in your campaigns.

Result? You’re flying blind on ROI.

The Solution:
Connected: Website Forms → Google Sheets → Google Ads

Captured GCLID on every page load (stored for 90 days)
Sent form data (Name, Email, Phone, GCLID) to a CRM sheet automatically
Created separate sheets for Enquiries and Closed Deals
Imported the closed lead data back to Google Ads

The Outcome:
- Every closed deal now syncs with Google Ads
- See which keywords drive real customers
- Scale high-ROI campaigns, cut wasted ad spend

Open the guide: Google Ads Offline Conversion Tracking